Tuesday, February 17, 2015

Through Their Eyes


Usability testing to create better user experiences


Whatever issues I may have had with an unnamed discovery tool as a librarian, I always believed that it was an easier tool for students to use than our OPAC. And then I met Steve (not his real name). Steve is a participant in an ethnographic study two colleagues and I are conducting to better understand the research habits and needs of returning students.
I was observing students conducting research to see how they approached it and what tools they used, but when I saw Steve use that discovery tool, it was difficult to focus on anything else. Seeing that he was so overwhelmed by the number of links and buttons on an item record that he couldn’t even figure out how to get to the full text of the article made me realize how difficult all those options make it for the novice to use.

Librarians’ vantage point

As an expert user, I’d never considered how distracting all those options can be because I knew where to click and could therefore easily ignore the features I didn’t need. Seeing how a novice user navigated the system provided me with an insight I never could have had otherwise. Unless we observe or otherwise assess our users, we can’t truly understand how they navigate our systems.
This is why usability testing is such a valuable tool in our assessment arsenal. While there are many different kinds of usability testing methods, the most common typically involves subjects using a website and verbally sharing their thinking as they go through it. Often, subjects are given specific tasks to complete on the website so test givers can see if the subjects take the expected paths or can complete the task at all.
You don’t need a fancy usability lab or sophisticated technologies to conduct a usability test. All you really need is a computer and the ability to take notes. If you want to record the session, you’ll need a microphone and a free tool like Screencast-O-Matic, CamStudio, or Google Hangouts. If you want to broadcast the session to people in another room, Google Hangouts, join.me, or the free version of WebEx would work well for this purpose.

Small sample, big findings

Unlike a survey, you also don’t need a huge sample to be able to learn from a usability test. Some usability experts recommend using as few as three subjects in your study. For a usability test we’re conducting on a new online instructional tool, we’re using six undergraduate students. As I showed in my example above, even watching one student use our systems can provide some valuable insights.
Usability testing also isn’t just for our online tools; it can easily be applied to look at physical space as well. What do people see first when they enter the library? How easy is it to find the children’s room? Seeing how users experience the library building can help librarians notice issues they would never have otherwise. Often, it’s the little things that create a great experience, and usability testing can help pinpoint those that might get in the way.
When Steve couldn’t find the full text, he gave up looking for it and quickly stopped using the discovery tool entirely. If users are willing to try exploring library resources at all in their research, libraries often have only one chance to make a good impression.
Ensuring that our website and tools are as usable as possible is critical. Usability testing can help us discover the bumps in the road we need to smooth over to provide a positive experience for our users.

Wednesday, January 21, 2015

Not Your Garden-Variety Library


Planting a seed library yields community connections
At the Fairfield Woods branch in Connecticut, library volunteer Eric Frisk gives a lesson in the library’s community garden plot.
Librarians recognize that the idea of libraries as a place for just books is ludicrous and has been for decades. “We go with the ‘great libraries build great communities’ mantra,” says Nancy Coriaty, deputy town librarian for branch services at Fairfield (Conn.) Public Library. “If we see something we think will benefit the community, we go for it.” It was with that thought in mind that the library created a seed library at its Fairfield Woods branch in 2011.
The basic concept of a seed library is fairly simple: Gardeners “check out” seeds to plant in their own gardens, and when the growing season is done, they save seeds from the plants they grew and return them for other gardeners to use next year. In practice, seed libraries adapt this basic concept to the needs and capabilities of their communities.
Many libraries have created or hosted seed libraries in the past few years as part of their regular services.

“I was inspired by BASIL (Bay Area Seed Interchange Library) in Berkeley,” says Rebecca Newburn, a science teacher at Hall Middle School in Larkspur, California, and founder of the Richmond Grows Seed Lending Library at Richmond
Founder Rebecca Newburn helps a young patron explore the Richmond Grows Seed Lending Library in  Richmond, California. (Photo: Michelle Sixta, michellesixta.com)
Public Library. BASIL has been lending seeds for more than 15 years. “I love it, and I’d love to see something like that in more of a public space.”

Newburn talked to BASIL, and offered herself as a volunteer with the proviso that her ultimate goal was to learn enough to develop a seed library in nearby Richmond. That goal came to fruition in May 2010. Newburn says Richmond Grows was the seventh seed library in the United States, but that figure has now ballooned to more than 300, with many hosted by libraries.

Why libraries?

In Fairfield, recognizing the value of a seed library for the community was easy. “The healthy food movement is something that everyone is talking about,” says Mary Coe, Fairfield Woods branch reference librarian. “We think people want to be a part of it but don’t know how, but we can be a first step for people to get into that movement, because libraries are about discovery.”
Seed libraries can have a deeply practical economic benefit. “People are incredibly grateful to have access to seed,” says Newburn. “In a community that was hard hit economically, there are a lot of people who aren’t able to meet their family food budget. Being able to grow some food helps them provide food to their family that they couldn’t do without the free seed.”
“We can empower people by giving them the advantage of growing food,” adds Rachel Steiner, manager of Omaha (Nebr.) Public Library’s Benson branch, which is home to the Common Soil seed library. “We can tell people that produce is expensive, but if they have a little plot of land, they can help to feed their family.”
Seed libraries have a strong educational component as well. They attract gardeners of all experience levels, from novices to experts. “Humans have been saving seeds for generations, but in recent times many have forgotten,” says Rebecca Swanger, adult services librarian and volunteer coordinator at the Joseph T. Simpson Public Library, a member of the Cumberland County (Pa.) Library System, and head of the Simpson Seed Library.

At Hall Middle School in Larkspur, California, a group of 6th-graders established a seed library within the school library that directly 
A tomato tasting program proved to be a favorite community event at the Fairfield Woods seed library, bringing together about 45 people to see, taste, and discuss each other’s varieties.
supports the school’s 6th-grade science curriculum as a science project three years ago, says District Librarian Carol Halpern. Students learn about habitats and ecosystems in the school’s Food Forest, a garden designed to replicate natural ecosystems. “The seed library lets kids think about creating a habitat at home, so it’s a logical extension,” Halpern says.

“It’s been fun to watch kids think about what they might plant,” Halpern adds. “Who knows what that might spark? I think some of them will become pretty impressive gardeners.”
Libraries are perfectly positioned to provide the information necessary to support gardeners in their efforts. At the Benson branch, for example, the library offers a display of gardening books near the seeds. It also provides an array of library programming, including classes on seed saving; starting seeds indoors; planning gardens to prevent cross-pollination (which can produce hybrids not suitable for seed saving); learning about companion plants, composting, and pest control; preparing soil for planting; and winterizing a garden to prepare the soil for spring.

Green shoots

With hundreds of seed libraries operating in the United States, libraries that are interested in offering seeds should first know that they’re not alone. “You don’t have to reinvent the wheel,” Swanger says. She recommends the Richmond Grows website for its information on seed swaps, guidelines, and general operation of a seed library.
Common Soil’s website also offers a host of resources, as does seedlibraries.net.
Overall costs for a seed library are fairly small. Common Soil spent about $2,000 in 2013, including stipends for program presenters and the costs of seeds, envelopes, and labels and barcodes. Costs grew to $2,500 in 2014, because of the library’s preparations to open seed libraries at two new branches.
There are several practical considerations and decisions to make when getting started. Perhaps most visible is where the seed library will be stored. In an elegant bit of reuse, the Simpson Seed Library is housed in an old card catalog donated by a retired librarian. Omaha Public Library also plans to use card catalogs for seed storage when it adds seed libraries at two more branches this year.
Many libraries have acquired seeds through donations. In Fairfield, for example, the local Comstock, Ferre & Co. has given the library 500 seed packets a year. But there is a decidedly local art to selecting seeds that are likely to work well in a seed library’s community.

“Most seed companies will typically sell what sells widely—seeds that can grow in a wide range of climates,” 
The Common Soil Seed Library in Nebraska organizes its seeds by how difficult they are to save: Green ones are easiest, while the red ones are recommended for experienced seed savers.
Newburn says. “Seed libraries can be more community focused.” That means that seed libraries can play a role in protecting a community’s food heritage by protecting local heirloom varieties—those unique varieties that may not succeed everywhere but that are well adapted to a community’s local climate.

Such heirloom varieties might require special policies. “A neighbor gave me a seed for Great, Great Aunt Rosie’s Italian pole bean, which has been in his family for decades,” Newburn says. “I don’t know of anyone who’s growing an heirloom bean like that, so we put in a real effort to save it.” When Richmond Grows gets local heirloom varieties like that, it reserves them for a special grow-out program that will allow only experienced gardeners to raise the plants and build up a population of seeds. Eventually, the library has enough to start lending, but it continues to steward those varieties to ensure they are available in the future.
Even more common seeds may not be appropriate for all gardeners. Some plants are more difficult to grow than others, requiring certain growing conditions, maintenance, or pest control. For example, Newburn says, peas and beans will usually self-pollinate before their flowers open, making it easy to save their seeds. Corn, on the other hand, requires a large population and hand-pollination to produce seeds that can be saved, which is generally impractical for a home gardener in an urban environment.
Halpern also says that students often need guidance about what seeds to grow, and when. Being in California, the school’s community has a longer growing season than many other states, but there are still limits. Tomatoes are popular, for example, but even in California they need to be planted in the spring.
“Some kids do want instant gratification and need to be persuaded of what will work,” Halpern says. The library offers information about every seed's needs and optimum planting and growing times.

Checkout policies

There’s a significant variety in checkout policies among seed libraries. Richmond Grows, for example, is highly informal. It operates on an honor system, with no library card needed. “We encourage people to take just what they need,” Newburn says.

In Omaha, on the other hand, seeds are cataloged. “Every envelope has a barcode, because we wanted them to be deliverable” to each of the system’s 12 
Annika and Jack, 7th-graders at Hall Middle School in Larkspur, California, show off the school’s seed lending library.
branches, Steiner says. Patrons can request seeds at any branch and have them delivered to their local branch just like a book or any other library material. The catalog automatically “checks in” the seeds the first day of each month and weeds them so they can’t be checked out again.

Patrons are limited to six packets per card per month, simply to ensure that everyone who wants seeds can get them. “It’s really not limiting,” Steiner says. “Six packets per month is a lot of seed if you start planning in the winter and if you have your whole family check out seeds.”
While returning seeds at the end of the growing season is part of the seed library concept, in practice that’s much less critical. “We tell users that returns are not a requirement,” Coe says. “We’re interested in helping people have a garden of some type. Even though we offer programs on seed saving, returning seeds isn’t critical.”
“Many of our patrons are new gardeners who don’t yet have the level of confidence where they think they can bring seeds back,” says Fairfield’s Coriaty. She says that about 15–20 of the more than 100 gardeners who checked seeds out last year returned some.

Sowing connections

Libraries don’t necessarily need gardening expertise on staff to successfully build and operate a seed library. Many seed libraries tap into active local gardening communities to provide classes and background information.
In Fairfield, for example, local master gardener Tovah Martin presented the seed library’s kickoff program. Another master gardener, library volunteer Eric Frisk, has offered several hands-on programs in the library’s community garden plot. Meanwhile, Coriaty has worked to build connections with related organizations to help spread the word about the seed library, including the Fairfield Organic Teaching Farm, the Fairfield Earth Day committee, and the local Grange.
“We felt that Fairfield Woods was a perfect place for all these groups to meet and get together,” Coe says. “We had a lot of meetings with them to determine how we could all work together to make this a really great thing in Fairfield."
The seed library has helped to build the local gardening community while strengthening other library relationships as well. For example, Coriaty works with a local senior center to offer a monthly book club. The director there received a grant to install a free-standing raised-bed garden that seniors could work at without having to bend over, and now the library provides seeds for that garden.
These connections can be a powerful promotional tool for seed libraries. “Gardeners are passionate about what they do, so when we told them about the seed library, they really spread the word,” Swanger says. This led to the Simpson Seed Library being featured in local newspaper columns and TV shows—although this may have been a mixed blessing, as it attracted the attention of the state Department of Agriculture (see sidebar).
In Omaha, the library talks to the leaders of local gardening groups, as well as farmers at the local farmer’s market and school teachers who visit the library. Next year, the library plans to reach out to the city’s refugee population.
“The city has four refugee gardens; the organizations that have helped them settle here have helped them get land to garden,” Steiner says. “We’re hoping to work with them to provide seeds—we know that many of them have seed-saving expertise.”
For other library users, seed libraries offer the chance to connect not just with their community but with their humanity. “We’re honoring the fact that seed is at the foundation of food, and food is at the foundation of culture,” Newburn says. “This is a way to celebrate our connection to the community and renew the tradition of seed saving that has been a part of our culture for 12,000 years.”
GREG LANDGRAF is a freelance writer based in Chicago.

Seed libraries and state laws

The rise of seed libraries has been accompanied by plenty of enthusiasm from librarians and patrons. Cumberland County (Pa.) Library System’s Simpson Seed Library also attracted a whirlwind of controversy and misinformation last year after receiving a letter from the Pennsylvania Department of Agriculture (DOA), warning that the seed library might not comply with state law.
“We had initially checked with our county extension office, but apparently they hadn’t really thought about seed libraries through this particular lens,” says Jonelle Darr, executive director of Cumberland County Library System.
The library asked for a meeting with the Pennsylvania DOA through its state representative’s office, where both sides were able to discuss the law and understand how the seed library was operating. Ultimately, the Pennsylvania DOA proposed a solution, which the library accepted. Under this agreement, the library is free to distribute seeds, but it can’t accept harvested seeds without following the state’s testing and labeling requirements for seed distributors—which were designed for large distributors and wouldn’t be feasible for the library to undertake. The library is, however, free to host seed swaps where individual gardeners can exchange seeds with one another.
“Our concern is truth in labeling and consumer protection” to ensure that the seeds that are distributed are what they are portrayed as and viable to germinate, says Johnny Zook, seed program supervisor at the Pennsylvania Department of Agriculture.
Different states have different seed laws, and Zook recommends that seed libraries visit the Association of American Seed Control Officials website to find their state’s seed control official. That individual will be able to help libraries operate in compliance with their state laws. “Open up a dialogue with your seed control official,” he says. “Being well informed and reaching out and communicating is probably the best thing you can do.”
“Sometimes I think people deal with sticky issues by not asking the questions because they don’t want the answers,” Darr says. Once the library sat down with the DOA, she adds, the situation was resolved pretty quickly.
As state laws vary, however, the situation may play out differently elsewhere. Duluth (Minn.) Public Library’s seed library was recently visited by the state over perceived violations of the state seed law’s requirements for labeling, germination testing, and permitting. The library is working with the state’s DOA to attempt to meet the law’s requirements.
One might argue that this type of state regulation shouldn’t apply to the small scale on which seed libraries operate. Rebecca Newburn of the Richmond Grows library offers alerts about legal matters that librarians can sign up for at seedlibraries.net. She says the seed libraries movement is concerned with some state departments of agriculture interpretations of seed laws, and it plans to work to protect the right to save and share local seeds and, where necessary, to work to change the laws. For more information or to get involved, email Newburn at seedlibraries@gmail.com. —G. L.

Tuesday, January 13, 2015

How to survive a PhD viva: 17 top tips

Michael James Heron, school of computing science and digital media, Robert Gordon University

Handing in your PhD thesis is a massive achievement – but it’s not the end of the journey for doctoral students. Once you’ve submitted, you’ll need to prepare for the next intellectually-gruelling hurdle: a viva.
This oral examination is a chance for students to discuss their work with experts. Its formal purpose is to ensure that there’s no plagiarism involved, and that the student understands and can explain their thesis. It involves lots of penetrating questions, conceptually complex debates and is infamously terrifying. 
How can PhD students best prepare? We asked a number of academics and recent survivors for their tips.

Preparing for the viva

1) Check your institution’s policies and practices
Institutional policies and practices vary. Find out who will attend your viva (eg will a supervisor attend, will there be an independent chair?) and what their roles are.
Penny Tinkler and Carolyn Jackson, authors of The Doctoral Examination process: A Handbook for Students, Examiners and Supervisors
2) Re-read your thesis – and keep up-to-date with research
Don’t underestimate the amount of time the examiners will have spent reading and thinking about your thesis – however, you should remember that you are still likely to be the “expert in the room” on this particular topic. Check to see if any relevant recent papers have emerged since submitting the thesis and, if so, read these.
Dianne Berry, dean of postgraduate research studies, University of Reading
3) As an examiner, you tend to stick to things you’re an expert in when driving the questioning
Your viva panel will consist of an external expertise in your subject area and an internal which may be in a subject field associated or directly related to yours. The external examiner is the one who mainly calls and fires all the shots and so it’s pretty important to have a knowledge of their published contributions, especially those that are related to your thesis in any way.
Dr Bhavik Anil Patel, senior lecturer in physical and analytical chemistry
4) Think about what you will or won’t defend
Consider carefully what you will defend to the hilt in the viva, and what you are prepared to concede. It’s important to defend your claims about the originality of the thesis and its contribution to knowledge. However, no research is perfect, and showing that you have considered what could have been done differently, or even better, is not a bad thing.
Penny Tinkler and Carolyn Jackson, authors of The Doctoral Examination process: A Handbook for Students, Examiners and Supervisors
5) Draw up lists of possible questions – especially ones you dread
I collected questions from a bunch of different places (listed here) which I then tailored to my PhD. Somebody I worked with also recommended that I put together my 10 nightmare questions. I found this really useful, by writing down and thinking about my dreaded questions, they were no longer so bad – it was almost as if I’d faced the beast.
Generally speaking, I was able to predict the questions that I was asked. There were a couple that were unexpected but they were either conceptual points or based on literature that I just didn’t know.
Richard Budd, research assistant, University of Bristol who sat his viva in summer 2014 and has blogged about the experience
6) It’s not like sitting at a laptop where you can edit a sentence as you go along
By the time you finish your PhD you’ll know your thesis inside out. One of the things you won’t be as practised at is talking about it. When I was preparing for my viva, I practised vocalising answers. It’s not a case of needing to learn to answers verbatim – this would only work as a technique if you could guarantee the exact way your examiner will ask a question – but it is about thinking about how you will articulate certain things. A viva isn’t like sitting at a laptop where you can edit a sentence as you go along. 
Richard Budd, research assistant, University of Bristol who sat his viva in summer 2014 and has blogged about the experience
7) Bring a printed copy that is exactly the same as that of your examiners
Ensure you and your supervisor have a printed copy that is exactly the same as that of your examiners (specifically the same pagination). Mark with tabs the key sections and highlight for reference important quotes and points you might want to refer to. If you have some key diagrams it may help to have these printed larger on A4 sheets that can be used in a discussion.
There is a chance, albeit slim, that an examiner will wish to see some piece of experimental data, software, or other supporting evidence. Have this all neatly archived and accessible. You can do this after submission.
Anthony Finkelstein, dean of the UCL faculty of engineering sciences who hasblogged about surviving vivas

During the viva

8) Get off to a good start
Give a few detailed answers in the opening 15 minutes, demonstrating knowledge, describing your thinking and working - then the examiners are likely to relax into the viva. If the first few answers are short and non-specific, not demonstrating knowledge, this can begin to raise concerns, and that can set the tone for the whole viva. This is avoidable.
Rowena Murray, author of How to Survive Your Viva: Defending a Thesis in an Oral Examination
9) Prepare for the icebreaker
Every viva opens with that dreaded icebreaker that is supposed to break you in gently but often seems to be the thing that gets students into a pickle. It’s so basic, students almost forget about it. Most often this would be to give a five to 10 minute introduction to your work and your key findings. This is such a common question that not preparing for it would be silly.
Dr Bhavik Anil Patel, senior lecturer in physical and analytical chemistry
10) Silence doesn’t mean bad news
Don’t assume that you will be given any indication of the outcome at the start of the viva. The examiners may or may not offer comments on the thesis at this stage and candidates should not interpret a lack of comments at this point as a negative sign. In some cases institutional policy prohibits it. 
Penny Tinkler and Carolyn Jackson, authors of The Doctoral Examination process: A Handbook for Students, Examiners and Supervisors
11) Don’t point out your own weaknesses
Avoid shooting yourself in the foot by highlighting the weaknesses in the thesis by being overly humble (eg “I didn’t think this would be an acceptable piece of research given the way I handled x or y”) or by saying what you “failed to achieve” or “did not manage to carry out in a robust manner” etc. Leave that to the examiners to pick up in their reading, they don’t need help.
Dr Mariana Bogdanova, lecturer in management, Queen’s University Belfast
12) Don’t talk like a politician
There’s a danger of trying to over-prepare. Don’t learn answers off by heart – it removes the spontaneity and is obvious to examiners. If a student has pre-prepared answers they become a bit like politicians, answering questions they weren’t asked rather than the ones they were. I have come across mixed views on mock vivas. Some people really like them – and they can settle nerves – but other times it can remove spontaneity and steal your thunder.
Jerry Wellington, head of research degrees at University of Sheffield and author of Succeeding with Your Doctorate
13) You may need to move from friendly questions to complex debates
Vivas can appear friendly and then suddenly go very conceptually complex. The language used is an alternation between accessible normal language and really specialised arguments. The student needs to be able to move orally between the two.
Gina Wisker, professor of higher education and contemporary literature at Brighton University
14) If things get on top of you, use the excuse of having a look at the thesis
Make sure that before the viva you get plenty of sleep, eat properly and de-stress. If things get too much when you’re in there, use the excuse of having to look something up in your thesis. You could also pause and say “Can I write that down for a moment?” Stall for time until you get yourself back together again.
Gina Wisker, professor of higher education and contemporary literature at Brighton University
15) Focus on your contribution
One of the most important things that the examiners will be looking for in your thesis, is the “contribution to knowledge”. It is the contribution which makes your work doctoral level. Be sure that you understand exactly what your contribution is, and that you are able to express and explain it clearly and concisely.
Write it down in a paragraph. Discuss it with you supervisor and fellow students. Make sure that you can relate your contribution to other work in your field and that you are able to explain how your work is different.
Peter Smith, author of The PhD Viva
16) Expect your viva to last between one and three hours
Students frequently ask how long the viva is likely to be. Obviously they vary. Discipline differences are important. Our research suggests that most natural and applied sciences vivas were completed in one to three hours, whereas arts, humanities and social science vivas were typically less than two hours long. In the natural and applied sciences 43% of vivas lasted two hours or less, compared to 83% in arts, humanities and social sciences.
Penny Tinkler and Carolyn Jackson, authors of The Doctoral Examination Process: A Handbook for Students, Examiners and Supervisors
17) Enjoy it
The best advice I ever got was “Try to enjoy it”. It seemed ludicrous at the time, but I actually found myself really getting into the discussion as the viva went on. It’s one of the earliest chances you get to talk to someone who not only informed your research (ideally) but is also conversant with your own. It’s a great chance to explore the contours of your research – treat it as such, and it doesn’t seem quite
so daunting.

Friday, December 19, 2014

Librarians Working Together


Time to pool our resources
Librarians Working Together, by Maureen Sullivan, Keith Michael Fiels, and Alan S. Inouye
The only certainty in the library community is that we live in uncertain times. Buffeted by technological turbulence, the very roles and functions of libraries are up for reexamination and reinvention, as evidenced by the articles in American Libraries’ June 2013 E-Content Digital Supplement. But the truly fundamental change is a shift in foundational relationships—as is a hallmark in revolutions. We can, understandably, become obsessed with equitable ebook licensing terms and the integration of digital-content discoverability into library systems. However, underlying these changes is the fact that significant aspects of the decision-making that library managers control have moved into the hands of the executives of publishing houses, distributor companies, and other organizations outside of the library community. This changing landscape necessitates that the library community develop fundamentally different ways of operating.
In the face of this uncertainty, we observe some movement toward increasing communication, cooperation, and collaboration among members of this community. In the world of ebooks, notable collaborations include the Digital Public Library of America, the ReadersFirst Initiative, OCLC’s Big Shift project, and ALA’s own Digital Content and Libraries Working Group (DCWG). Each effort successfully brings together many local library leaders as well as representatives from national and regional library organizations.
Also supportive of broader library efforts to collaborate is the Bill & Melinda Gates Foundation, which was prescient in its strategy shift to emphasize the development of organizational infrastructure and collaborative capacity for the library community. The Edge public library benchmarks initiative is one such funded effort. The Digital Public Library of America also represents an important, visible, large-scale collaborative undertaking in the digital content space.
This collaborative movement is essential. The magnitude of what we need to do in the coming months and years is staggering. No one organization has the resources to lead, coordinate, or even meaningfully participate in every facet of the necessary work ahead. There is strength in our numbers, and we cannot afford to duplicate efforts or work at cross purposes.
Library organizations are eclectic. We have different resources, core competencies, staff expertise, and constituencies. Some organizations have greater research capabilities, while others are better suited for external communications and advocacy. Some have staying power and offer better homes for longer-term efforts and sustainability, while others may be best at supporting targeted projects. We need to determine our roles carefully to ensure that we are doing work to which we are best suited. For example, in the past year ALA took on the national bully pulpit role, a natural fit for the largest library association in the world and a strong voice for libraries in both traditional and emerging media.
We are yet in the early stages of developing power collaborations. We need interoperability based on standards, best practices, and compatible work processes. Our constituents need common expectations about library services. It won’t do for a user to encounter a radically different experience in going from one library to another. Working in library silos will not lead to easy-to-use or effective services.
There are fiscal tensions. Communication, cooperation, and collaboration are not cost-free. Experience has proven that these costs can be substantial. Many cooks in the kitchen may lead to compromise and bureaucracy, potentially inhibiting creativity and innovation. Thus, we must be strategic and selective in how we work together. However, while we players in the library community must work together and keep one another informed, we are not suggesting some kind of mega-coordinating central organization.
We are eager to continue our efforts to communicate through existing channels. We invite libraries, nonprofit library organizations, and researchers to submit information and reports about their digital efforts to dcwg-input@ala.org; DCWG will use what has been provided to create posts for possible inclusion in American Libraries’ E-Content blog, the central communications mechanism of ALA’s DCWG.
There has been progress. Since the second American Libraries supplement on ebooks and digital content was published in mid-2012, four of the Big Six publishers—Hachette Book Group, Penguin, Macmillan, and Simon & Schuster—have initiated pilot library ebook programs. It’s true that these outcomes are far from ideal, but they are steps in the right direction. Home-grown endeavors within the library community continue to blossom and expand, with the seemingly tireless James LaRue, director of Douglas County (Colo.) Libraries, leading the way. But we must be realistic: In this time of exploration and experimentation, not every development will be in our favor and not every new initiative or project will succeed.
Let us remind ourselves of library values, which are at the core of our communities of practice. Librarians are among the most trusted professionals in society. Our mission remains critical, as evidenced by the numerous library supporters across the country who continue to stand with us. Technological advances provide, at least in theory, the potential for much improved library service in a world increasingly dominated by profit-driven information providers. For everyone’s sake, we must figure out how to convert this theory to practice by strategically pooling and leveraging our strengths.

Thursday, November 27, 2014

A Home to the Homeless


Libraries offer refuge and support to those in need and help foster a new community approach to homelessness
Z! Haukeness from the Shine Initiative—a nonprofit based in Madison, Wisconsin—keeps a prominent profile in a glass room in the middle of Madison Public Library, where he and a coworker spend 30 hours a week helping patrons find housing and jobs and apply for food stamps. Some people come just to talk through hardships, he says.
Just before 9 a.m. on a Tuesday in Madison, Wisconsin, people line up on the corner outside Madison Public Library, waiting for the doors to open. Some of them have spent the night on nearby street benches or on the pavement near the building. They’re ready for a soft chair and dry air.
“First in, last to leave the library,” says Jane, describing herself and her homeless community. “It’s our routine.” Jane, who prefers not to give her last name, says she’s classified as chronically homeless.
The US Department of Housing and Urban Development defines a chronically homeless person as an unaccompanied individual with a disabling condition who has either been continuously homeless for one year or more or has experienced at least four episodes of homelessness in the last three years. More than 610,000 people are homeless in the United States on any given night. Nearly two-thirds live in shelters or transitional housing, and the rest are unsheltered.
Jane says she didn’t start coming to the library until she became homeless. Now she’s drawn to it for many reasons; it’s one of the few places she can go where it doesn’t matter what she wears or whether she has money. She’s entitled to the same services and treatment as the person standing next to her in a designer coat.
The American Library Association (ALA) maintains in its “Library Services to the Poor” policy statement that it’s crucial for public libraries to recognize their role in enabling poor people to participate fully in a democratic society. The library has to serve as a uniquely egalitarian place. Moreover, library staffers have a duty to look out for the needs of poor and homeless patrons and strive to provide relevant services.
That’s a complex task for librarians who already face a number of challenges.
How do you make the public library a welcoming place for everyone when not all library users (or even staff members) feel comfortable around signs of homelessness? What if a homeless patron needs professional services beyond the library’s capability to fulfill? Madison Public Library and several other public libraries have come up with practical, innovative solutions.

The library allure

According to Partners Ending Homelessness, there are three patterns of homelessness. Situational homelessness can occur when someone loses a job, gets evicted, or suffers a particular financial or health crisis. Episodic homelessness differs in that it stems from patterns of behavior and can have multiple causes, including depression and domestic violence, and is more common among women and families. A third group—chronically homeless people—comprises less than 18% of the total homeless population.
Librarians who work with homeless populations should understand the different types of homelessness, says Ryan Dowd, former director of the Hesed House, a homeless shelter in Aurora, Illinois. Dowd says chronically homeless people typically present the most challenges for libraries. Homelessness for them doesn’t stem from poverty alone but from poverty combined with the lack of relationships or support systems.

“If you think about the variety of issues that face the homeless, in many ways they’re not connected to society,” says Jill Bourne, director of San José (Calif.) Public Library. “The library may be the only place where they can go to be connected. It can be a lifeline.”
"The library feeds my soul and my mind," says Dorothy Sterling, pictured here at the Harold Washington Library Center in Chicago. As a homeless patron, Sterling says she relies on the library to check in on the day's events.
“At the library, you can get on the computer and find out what’s going on in the world,” says Jane in Madison. “If Obama’s going to Zimbabwe, I know.” She also spends time online searching for jobs and affordable housing. The library not only helps her connect with the world at large but also helps her disconnect from aspects of her immediate surroundings.
Most homeless people don’t sleep by themselves on the street, according to Jane. They sleep in a community, often in the same spots, and it’s never safe. “Here there are boundaries,” says Jane, pointing to a computer pod at Madison Public Library. “Those people have their own section of the table. That’s their own space. That’s gold.”
Other homeless patrons come to the library because they need support services and aren’t sure where else to go. Nearly one-third of all chronically homeless people suffer from a mental illness, and about half face substance abuse problems, according to the Substance Abuse and Mental Health Services Administration.
In his work at the Aurora shelter, Dowd noticed a high incidence of autism among homeless populations. Many people with autism spectrum disorders experience sensory sensitivity, which may add to the appeal of a library; they find a peaceful refuge from the noise and glare of the street.

Day-to-day challenges

Chicago Public Library posts policies online that prohibit sleeping and other behaviors sometimes associated with the homeless community. These include loitering, panhandling, bathing in the bathrooms, carrying in large or multiple bags, and offensive hygiene. Complaints from patrons have prompted other libraries to adopt similar policies.
But those policies pose unique challenges to homeless people. Homelessness is an exhausting lifestyle, says Dorothy Sterling, a homeless Chicago Public Library patron. Those who live on the street typically carry everything they own with them, and they’re afraid to fall asleep for fear someone may steal their belongings. “Most of the homeless, we walk all night,” she says. “Your body just shuts down. And I haven’t found a library yet that will let you be when that happens.”
Patrick Molloy, director of government and public affairs at Chicago Public Library, says the library enforces its policy against sleeping because of safety concerns. “It’s difficult to know if something could be wrong,” Molloy says. “The librarians will wake people up to ask if they’re okay.” Unless the behavior is illegal, he says the library gives patrons a second chance to follow library policies before asking them to leave. Patrons are then welcome back the next day.
“We always want to be open and welcoming to all,” says Anne Haimes, interim director of the Atlanta-Fulton Public Library System in Georgia. “However, we do need to make sure that everyone who comes in feels safe and comfortable.” The challenge for libraries is finding that balance. Haimes says for her library system, keeping a strong, flexible code of conduct helps.
And success can hinge on the word “flexible.” Many homeless people are victims of a shrinking social safety net, says Rene Heybach, senior counsel at the Law Project of the Chicago Coalition for the Homeless. Libraries need to address signs of homelessness in a nonstigmatizing way, she says, and look for ways to “make room under the public tent.”
Heybach helped craft legislation for the Homeless Bill of Rights, currently adopted into law in Connecticut, Illinois, and Rhode Island. The bill takes aim at city ordinances that ban activities such as sleeping and loitering in public spaces—activities inherent to homelessness. Such laws criminalize the existence of homeless people, according to the National Law Center on Homelessness and Poverty.
Among its protections, the bill states that homeless people cannot be denied access to public spaces solely based on their housing status. That’s a point to consider in regard to library policies, such as restrictions against carry-in items. Because of their housing status, homeless people may not have a place to store their bags and therefore can’t enter a building.
The best way to ensure open access is to keep an open dialogue, says San José’s Bourne. “Make it about sharing a space.” If a patron comes in with an oversize item and it’s blocking the corridor, San José Public Library trains its staff members to work the problem and not be too rigid about rules. They’ll ask, “Could you possibly fit that under here so people can get by?” she says.
Bourne says she’s also careful to ensure policies are broad enough to implement across the library’s entire user base, which includes university students. Students will often nod off while studying for exams, making a ban on sleeping impractical. Unless staffers can enforce policies consistently among all library patrons and not only the poor, they risk profiling based on poverty.
“We used to have a set of policies that read like the Ten Commandments,” says Bob Harris, recently retired director of the Helen Plum Memorial Library in Lombard, Illinois. At the advice of a security consultant, the library now sticks to one main rule: If you’re doing something that interferes with someone else’s use of the library, it’s not allowed. “Anything else? You’re probably okay,” says Harris. Unless they’re snoring, dozers go undisturbed.
When patrons complain, it’s usually not the presence of homeless people that bothers them, says Harris. “It’s the perception that they’re dangerous.”

What libraries can do


Many public libraries are working to overcome these misconceptions and break the public stigma of homelessness. It takes research, networking, and some ingenuity.
Leah Esquerra (right) is a social worker at San Francisco Public Library. She helps provide support to homeless patrons who gather at the library.

Know your homeless population

The Annual Homeless Assessment Report compiled by the US Department of Housing and Urban Development provides statistics by state as well as local planning bodies. School districts are a good source of information too, since they’re required to count and report on the number of homeless students. Other places to gather research include local food pantries, churches, community organizations that target services to the poor, homeless shelters, and transitional housing facilities.
The most knowledgeable source is, of course, homeless patrons already in the library. Not everyone will want to talk, but those who do can provide insight into why they visit and what additional services they would like to see the library offer.

Form a provider web

While canvassing for information, libraries should look for potential partnerships: service providers that can address the needs of their particular community. A San José study found that 60% of the homeless people in the city suffer from one or more disabling conditions. The library doesn’t have staffers trained to handle those issues, so they built relationships with agencies that do.
“Because libraries are the day shelter in a lot of cities, we have to find a way to knit together services,” says Bourne. Libraries can take a leading role in starting that conversation and building a consortium of service providers vested in helping the homeless.
In Lombard, Helen Plum Memorial Library trustee Kris Johnson convened several community forums at the library to discuss ongoing issues relating to homelessness. Every Tuesday, the homeless shelter near the library hosts a shelter night, and the neighborhood sees an influx of homeless people. Many would wait in and around the library until the shelter opened its doors at 7 p.m.
At the forum, the village president, board members, and representatives from area churches and organizations talked about how to improve the situation. Now, a staff of community volunteers hosts a movie screening at the library before the shelter opens, serving popcorn and cocoa donated by Johnson.

Bring resources in-house

Once, when homeless patrons needed help with personal problems like addiction or domestic abuse, libraries could offer only a referral and direct them someplace else. That’s not always effective, since many homeless people suffer from low self-esteem and have difficulty trusting, says Dowd. Other agencies may have failed them before, so they could decide it’s not worth the risk.
But the public library is different. It already has the trust of the homeless community, many of whom stay at the library all day. “It’s like a home,” says Sterling. By bringing resources in-house, libraries can help ensure homeless patrons have access to services critical to their welfare. 
In 2008, San Francisco Public Library became the nation’s first public library to hire its own, full-time psychiatric social worker, according to Michelle Jeffers, chief of community programs and partnerships. Soon after the social worker started, the library hired four health and safety advocates (HASAs), each of whom were formerly homeless themselves.
HASAs help promote services to the poor, including a resource fair that the library hosts in partnership with Project Homeless Connect. Every month in the library’s auditorium, agencies set up booths offering resources and services geared to the homeless, such as eyeglasses, vaccines, shoes, and haircuts.
Public libraries in other cities, including San José, Madison, Philadelphia, and Salt Lake City, also have social workers in-house. Z! Haukeness from the Shine Initiative—a nonprofit based in Madison—keeps a prominent profile in a glass room in the middle of Madison Public Library, where he and a coworker spend 30 hours a week helping patrons find housing and jobs and apply for food stamps. Some people come just to talk through hardships, he says.
One hardship of homelessness, the inability to bathe, has caused ongoing problems for public libraries. San Francisco Public Library now has a possible solution: mobile showers. When a local nonprofit, Lava Mae, began retrofitting former city buses with private showers for the homeless, SFPL staffers lobbied to have one parked outside the central library. Open to all, the free showers would include soap, shampoo, and towels.
Lava Mae’s founders are looking to expand their model to other cities, according to the nonprofit’s website.

Create welcoming spaces

During the planning phases of Madison Public Library’s recent building renovation, director Greg Mickells met with several social service agencies to discuss how to make the library a more inviting and functional space for all patrons, particularly Madison’s homeless community.

The new facility features workspace for 10 different social agencies like the Shine Initiative, as well as redesigned work areas for patrons. Unlike computer banks where people sit in rows, the library’s work areas look more like pods: clusters of three computer desks with partitions spread throughout the library. This arrangement provides more privacy—a valued commodity among homeless patrons.
Madison Public Library's central library created work areas that look like pods: clusters of three computer desks with partitions. This arrangement provides more privacy, a valued commodity among homeless patrons.
Librarians can also expand their collections to include materials on poverty and homelessness, and make sure everyone has access to checking them out. ALA recommends removing restrictions to owning a library card. “There are a lot of educated homeless people,” says Sterling. “We like to read and to learn.” She adds that she arrives at the library as soon as it opens to surf the web, and attends the library’s free seminars on issues relating to consumer credit and the law.
Some libraries allow patrons to use a shelter address when applying for a library card. About 2% of all the cards that Atlanta-Fulton Public Library System issues are courtesy cards for people without a permanent address, says Haimes. Of those, 95% go to homeless people.

Offer targeted programs

After learning about a program at the Dallas Public Library called “Coffee and Conversation,” SFPL’s Jeffers says colleagues decided to try the idea. Homeless patrons gather to share experiences and struggles and talk about why they come to the library. An informal coffee klatch can help stir up ideas for a host of other programs.
Another good source is ALA’s toolkit, “Extending Our Reach: Reducing Homelessness through Library Engagement.” The source contains a list of programs of interest to homeless people, such as mortgage or rental assistance, help applying for government benefits, and health programs.
Libraries like Atlanta-Fulton Public Library System also offer free GED classes on-site that draw unemployed or underemployed people who may be experiencing episodic homelessness. A report from the Institute for Children, Poverty, and Homelessness shows nearly 50% of homeless parents are high school dropouts. Obtaining a GED can offer the pathway to gainful employment, and for some, a way off the street.

Train staff

“When you see a homeless person, you see the bags and the raggedy coat, [but] you don’t always see the human,” says Harris of Lombard. “I try to look directly into the person’s eyes.” He says he learned about the importance of making eye contact and other tips from Dowd’s YouTube video, “A Librarian’s Guide to Homelessness.” It’s now required viewing for all staffers at Helen Plum Memorial Library, which serves a large homeless population.
The video offers some insights into what it’s like to be homeless and can help foster sensitivity toward related issues. Dowd recommends treating homeless people no better or worse than anyone else; they don’t mind rules so long as they’re applied fairly. “[The] catch is how they’re enforced,” he says. Underpinning all his advice is one principle: Show respect.
“People just don’t understand being a homeless person,” says Sterling. “If you respect them, they’ll respect you.”
That simple concept isn’t always simple in practice. Each person in the homeless community has a story about how he or she got there. Some of those stories include abuse, mental illness, and posttraumatic stress. As a result, homeless people can often feel cast off from society.
Libraries can work to change that. In addition to providing vital resources, library staffers can engage their communities in better understanding the issues surrounding homelessness. But they can’t do it alone. Working with other advocates and social agencies, libraries can create resource-rich spaces where homeless patrons feel welcome, intellectually engaged, and connected with their communities.

Wednesday, November 12, 2014

Ebook Discovery

Finding the library/publisher sweet spot
Libraries and publishers are in the business of connecting readers and authors. Bestsellers make up the majority of traffic in public libraries, but how can libraries, publishers, and others in the ecosystem team up to help readers discover the best fit for their tastes?
This is the brass ring that supports a diversity of thought and reading experiences, creates markets for more authors to survive and thrive in their profession, and elicits the joy of finding a new title for a reader. It is also a clear way for librarians to further demonstrate their professional value in a world of information abundance. Ebook discovery through libraries was the theme of an American Library Association–sponsored workshop at Digital Book World (DBW) in New York City in January 2014. I joined a talented team of presenters—including Nora Rawlinson from EarlyWord, publishing consultant Maja Thomas, and Wendy Bartlett from Cuyahoga County (Ohio) Public Library (CCPL). We had two goals: increase awareness of how libraries support discovery and brainstorm new opportunities to enable discovery through libraries. It was a broad-ranging conversation about the physical and digital assets libraries can mobilize, and we flagged several issues for further consideration and development. Because the DBW session was geared to a nonlibrary audience, the following summary supplies arguments that librarians can use to demonstrate their value in the 21st-century reading ecosystem. It will also serve as a jumping-off point for exploring how libraries can enhance their resources and foster new partnerships.

Physical assets

Many libraries begin developing young patrons’ reading habits early with lap-sit and storytime programming. Summer reading programs and promotions like Teen Read Week encourage reading for pleasure, while adult literacy efforts ensure that millions of people will become confident readers. Creating a love of reading is vital, particularly as almost one in five people recently reported not reading a single book in the past year, according to the Pew Research Center. Literacy is one factor, but gaming, social media, and streaming video increasingly compete for people’s time and interest. On average, library users read 20 books in a year, compared with 13 books for nonusers.
Libraries are often characterized as physical places that offer information access, but in a deeper sense they encourage information discovery. Our 16,400+ public library buildings, for instance, are “discovery centers” that remain indispensable as many brick-and-mortar bookstores close. The Codex Group, for example, has found that while book purchases are frequently made online, most of these buyers discover the titles elsewhere. Maja Thomas emphasized this message during the DBW panel, pointing out how library displays and programming promote books—including publishers’ backlists—and help build the fan base for genres and authors even more successfully than online retailers.
A physical space in the digital age serves as a hub where people can connect with physical collections, librarians, and their neighbors. Public libraries host more than
3.75 million programs in a year, attracting nearly 87 million people. Library programming supports cultural and civic engagement and exposes people to print materials and digital media on such themes as Women’s History Month and the anniversary of the March on Washington. Library spaces also give patrons opportunities to use technology and build digital literacy skills. Technological innovations are continually emerging, and libraries play a role in extending their reach beyond early adopters.
Digital displays promoting new e-titles, QR codes linking to book reviews, or public events connecting readers with one another and authors (in person or by videoconference)—all of these physical and virtual resources make libraries a third
space of discovery beyond home and the workplace.

Digital/virtual assets

Library “virtual branches” are an increasingly vital complement for people to connect with information and resources whenever they find it most convenient—including when the physical building is closed. New York Public Library, for instance, now draws 22 million web visits in a year, the second highest of any city agency. This continues to grow as libraries expand their reach with social media and seek greater integration across platforms to improve usability. Library websites are the most common transaction point for circulating digital materials. In 2013, six libraries exceeded 1 million digital checkouts through OverDrive. CCPL has seen its digital circulation grow from 35,000 to 806,000 in three years’ time.
Wendy Bartlett and Nora Rawlinson shared some examples of libraries that are actively expanding their digital services.
  • Libraries are partnering with distributors to improve ebook browsing, checkout, and reading on a range of devices all within a library catalog entry, rather than force a patron to visit a vendor site. CCPL patrons can now read book samples right out of the catalog, which could account for a 25% increase in circulation in January 2014 over the previous year. Baltimore County (Md.) Public Library also reports an increase in circulation as a result of its catalog integration work with 3M.
New “discovery layers” break down silos and feature the kind of displays that grab users’ attention. Rawlinson contrasted the Chicago Public Library website before and after implementing the BiblioCommons discovery system to show how the library is better equipped to feature new or award-winning titles and staff picks.
The user experience is also the focus of ReadersFirst, which in January 2014 released its Guide to Library E-Book Vendors, rating how well each vendor makes the ebook experience seamless for readers and responds to library needs through software enhancements.
Noted as still missing from the library mix are the ability to integrate and offer easy access to book trailers and other online extras like reading guides or coloring-book pages for young readers.
  • Another example of a digital analogue is a portal that serves as an online “reading room” for kids and teens. This online space leads them directly to youth titles, bypassing adult titles and their covers. These materials are still included in the main digital library for anyone to browse for ebooks across the collection.
  • Library content must be easily accessible via mobile websites and apps. Geared for smartphones and tablets, mobile-ready access points have helped improve the process of downloading digital content. Library app collections become a fast channel for promoting titles and other library resources and services.
Two library services recently recognized as cutting edge translate the physical browsing experience into the virtual realm: the Orange County (Fla.) Library
System’s (OCLS) Shake It! mobile app and Scottsdale (Ariz.) Public Library’s Gimme! mobile website and search engine. With each shake of their device, OCLS readers get recommendations from across the catalog, check availability, and place a hold on or download chosen materials. Gimme! asks readers to select from a menu that includes “gimme a clue” or “gimme liberty or gimme death” to retrieve staff-selected titles that range from The Face on the Milk Carton and self-published ebooks to Killing Lincoln by Bill O’Reilly.
  • Social media technology is a growing part of the mix, with Pinterest and Facebook playing major roles in promotion and community engagement. CCPL, for instance, hosts a weekly “Night Owls” session with a librarian “talking books” with readers. Harris County (Tex.) Public Library encourages discovery through its “Book of the Day” feature on its Pinterest account, as well as compiling and sharing staff picks.

Librarian expertise

Library staff members are at the intersection of the physical and the virtual. Recent research from the Pew Research Center found that people see librarian assistance as a top library resource. In addition, the DBW audience clearly valued the expertise and reach of thousands of librarians who work in public, school, and academic libraries.
Librarian readers’ advisory both uses and goes beyond digital algorithms to ensure that the right title finds the right reader at the right time. Cuyahoga County, for instance, offers two customized, online readers’ advisory options: 3 for 3 and
Read Intuit. In 3 for 3, readers share the last three books they read and liked, and librarians suggest three more. Read Intuit digs more deeply into reader profiles with questionnaires tailored to adult, young adult, and kids’ titles. Customized lists of titles are then emailed to readers and placed in the “my lists” section of their online library accounts.
Both Bartlett and Rawlinson talked about using digital advanced reading copies (ARCs) from services like Edelweiss or NetGalley as a discovery tool for librarians. Combined with advance reviews from publications like Booklist, ARCs allow librarians to test-drive, order, and promote new titles before they are published. These services also help drive traffic and conversations on Rawlinson’s EarlyWord website; the recently launched LibraryReads website corrals readers’ advisory library picks.
Book awards that range from Caldecott to Printz to Carnegie recognize and expose high-quality writing to readers of all ages. ALA’s Young Adult Library Services Association (YALSA) Teen Book Finder app increases the visibility of these award-winning titles.

On the horizon

Fluidity
The publishing and lending ecosystems continue to blur lines and roles. More authors are self-publishing. Libraries are building their own digital content distribution platforms and even taking on some local publishing roles. Amazon lends ebooks to its premium subscribers, and we can imagine other players will introduce similar options to their product mix. While Simon & Schuster is the only publisher currently requiring that a purchase option be included with library lending, “buy-it-now” options for patrons, as well as other commercial partnerships, could provide some compensation or credit for libraries that connect authors and readers. Partnership opportunities—with indie bookstores and digital start-ups—likely will abound for the nimble library. At the same time, serial subscriptions and mobile reading apps will again challenge how we acquire, expose, manage, and build our collections.
Data and privacy
Customization and location-aware recommendations are increasing popular services that demand personal data. How will libraries both protect and leverage patron data that we manage or that may be in the hands of third-party distributors?
Some libraries are beginning to allow patrons to opt into personalized offers and recommendations by turning “on” their circulation history to library staff.
Other data-related questions that arose in the DBW session included analyzing turnover rates more closely, gaining a better understanding of how long a patron will wait for a title and whether a patron will return to the library collection after an extended wait, and finding out how readers engage with books—something that circulation stats alone can’t tell us. What data can help us better serve our readers or make us more valuable to commercial vendors, and what is the trade-off? These questions swirl around Big Data usage in general.
Crowdsourcing
One theme from the DBW session could be seen as a complement—or a challenge—to librarian expertise. Bartlett and Thomas talked about the value of patron-driven acquisition. Readers can bring titles to the librarian’s attention that might otherwise have been missed—the classic benefit of crowdsourcing. “This is an example of the way the world has dramatically changed: Instead of top-down decisions, user desire can bubble up and influence purchases,” Thomas noted.
Crowdsourcing can also be a driver for discovery. Users often want to share their passion for a book by developing their own book trailers for the library website or inserting reviews or user tags into library catalogs. Suggestions from DBW included encouraging patrons to develop and share their lists of favorite books, asking them to describe two emotions they felt on reading a specific title and share this somehow with other readers, or examining the reading lists of other community members for ideas on acquisition and programming.

Conclusion

The DBW session ended on an optimistic note for opening a new front for discussion among librarians, publishers, and others around ebook discovery. Rawlinson and Thomas noted that publishers and librarians live in separate worlds, often driven by conflicting forces. Could further conversations about improving discovery build productive new bridges? Promoting discovery appears to be a rich vein for librarians to mine as we hone our expertise and publicize our value in the 21st century.